Over the last 14 years, we’ve delivered more than 10 million beautiful flower bouquets throughout the length and breadth of the UK. 10 million bouquets is a lot, but we don’t like to think of it like that.
Every order you receive is arranged and hand-tied by one of our florists to create a unique bouquet. Just as each customer is different, so is each bouquet. We treat each one individually.
We strive to make our international and domestic supply chain kinder to people and the environment in everything we do. From working directly with Fairtrade farms, minimising the environmental impact of our packaging and even how our facilities are powered, we do this so we can deliver the freshest, fairest bouquet of flowers you’ve ever given.
We’re especially proud to be ranked as the UK’s most ethical florist, with a perfect 100 score in 2020 on the Ethical Company Index for the sixth year in a row.
But the benefit of this work isn’t just a warm, fuzzy feeling: it means we’re able to deliver a better, fresher and longer-lasting product on your behalf. With an obsessive attention to detail, every single stem is seasonally sourced, expertly handled and carefully packaged to ensure maximum freshness, before it’s personally arranged by one of our florists. Each of our bouquets is made to delight the recipient and is guaranteed for at least five days and in the unlikely event that there are any problems our customer care team is here to help.
Our work with growers around the world is a constant reminder to us of the beauty and fragility of the world we live in. Our determination to work exclusively with partners who share our commitment to improving the welfare and environment of the workers and communities we’re sourcing from helps to improve standards in many regions across the planet, but we wanted to do more.
We’ve removed single-use plastics from our products and are eradicating them from our supply chain. We’ve moved to organic and compostable materials, which costs a little more but it’s a price worth paying.
These initiatives have a direct impact upon the communities we work with but don't address the most significant issues our planet faces: climate change. With increasing evidence that simple initiatives can make a material difference to the problem, we’re committed to planting two trees each and every time you place an order with us.
For every bouquet you buy, we’ll plant two trees in countries experiencing deforestation, like Haiti, Mozambique and Madagascar, to restore and grow healthy forests, combat climate change and simultaneously help to alleviate extreme poverty in some of the world’s poorest communities.
